The Ideal Assistant: 50/50 admin - lead generation

Face it, you need help with admin/paperwork/transaction follow up, especially in this era when "short" sales take such a "long" time.

But, Mike, how do I pay for an assistant?

Well, you also need help lead generating, don't you? OK, combine the two. Start small. Four hours a week of each. One work day.

Are you paying for just listed/just sold mailings and not following up with a phone call? Might as well burn the money. Infinitessimal ROI. Imagine how much more effective jl/js mailings would be with personal follow up!

VOICE MAIL message "We've just sold an apartment (home) in your building (neighborhood) and if you're interested in the details, please give us a call at ###, or email me at leadgenerator@yourwebsite.com."

Voice to VOICE: "Would you be interested in having Mike call you with the details? What's the best time for him to reach you?"

The extra commissions you earn from having more leads to work will pay for the admin hours.

Here's a tip, NOBODY is canvassing ANY of the new listings and sales in your market. That includes your colleagues in the office and ALL of your competition. It is one of the great untapped, pro-active lead sources today.

BONUS: The time you save not doing admin can be spent connecting with the leads your admin generates.